The Vision

The need for vibrant and thriving open public space in Northeast El Paso was the driving force of the masterplan for Reimagining Cohen. The Reimagining of Cohen will be a sports and leisure destination for a new age. In many respects this mixed-use development will be the “crown jewel” of the City of El Paso.

The holistic vision for growing and enhancing its story and brand, includes bold experiential components, with cross-regional wayfinding and an initiative to develop multiple neighborhood water parks throughout the community.

The Cohen Entertainment District is an immersive, integrated series of landscapes that celebrates socialization, fun and bringing people together in public spaces. The Cohen name honors beloved El Paso legends, the Cohen brothers, who became major league baseball stars. The Cohen Entertainment District is an emblem of history, heritage, adventure, family, striking landscapes and burgeoning industry.

The ambitious community-focused development will transform 48-acres of municipal land into a vibrant retail, entertainment and recreation destination that will attract sports aficionados, families, business travelers, and outdoor enthusiasts to name a few.

This unique development is directly adjacent to the majestic Franklin Mountains, which is the southernmost tip of the nation’s Rocky Mountains and will draw from the more than 2.5 million people residing within a 50-mile radius of the District, and the 17 million annual visitors within a 450-mile radius of the site.

The District’s first public space, an approximately $13 million sports-themed neighborhood waterpark, has broken ground and will open its doors in 2020.


Cohen Rendering

Cohen Rendering