Golden Opportunity Marketing Promo

GUS AND GOLDIE FRANCHISE

 
Gus & Goldie
National Marketing Program

INTRODUCTION   The City of El Paso Parks & Recreation Aquatics Division is pleased to introduce Gus and Goldie's Promotional and Marketing Program. It is a highly successful, complete promotional and marketing package, designed to encompass and enhance your existing aquatics program with an exciting new appeal.   Through the dramatization of Learn-To-Swim and Water Safety, Gus and Goldie's Promotional Marketing Program adds a fresh, new allure to all your aquatic programs or businesses, helping to generate new and increased revenues while helping to create your vibrant new public image. Learning to swim with Gus and Goldie is a life rewarding experience as participants advance through eight teaching corrals which polish skills and build on previously mastered swimming skills. The Gus and Goldie characters make this Learn to Swim program fun for kids of all ages as the life-size mascots show up to cheer the participants on, are visible on the student's report cards presented to participants at the end of each LTS session, and teach about swim safety and drowning prevention at community events. Gus and Goldie have become the face of swimming for many generations of El Pasoans signaling thoughts of summer fun, safety, and learning to swim.

WHO ARE GUS AND GOLDIE? Gus and Goldie were created by Bill Cowan and Gayle Vokes in 1979 as hand puppets to promote the Learn to Swim program. Since then, Gus and Goldie have grown into life-size mascots with friends including a jellyfish, dolphin, catfish, clam, and algae. The Gus and Goldie Marketing Campaign has branched out to a franchised business available for purchase for all size swim groups ranging from swim schools to municipalities. Franchise holders have access to marketing tools to make their Learn to Swim program a great success. Promotional items available include Gus and Goldie safety videos, educational boxes used for teaching safety, puppets, activity books, t-shirts, and other merchandise. Story lines have been developed for Gus and Goldie and friends to act out a video emphasizing the 11 most important swim rules. This video will be ready for release in Spring 2007.

A DAY IN THE LIFE OF GUS AND GOLDIE Gus and Goldie are highly visible in the community seen everywhere from parades to library visits where they make guest appearances following a swim safety and drowning prevention class, Gus and Goldie birthday parties, fun runs/walks and community events just to name a few. Gus and Goldie's gift of being easily recognized in the community has led them to begin branching out to other sports like basketball, baseball, and t-ball as safe, fun activities for kids. Gus and Goldie Daycares even exist in some parks and recreation facilities to provide yet another much needed program in our community. Gus and Goldie have become a name parents, grandparents, and children have learned to trust.

KEY BENEFITS * A proven and established marketing program that will compliment your instructional needs. * A program that grasps and holds the attention of children and parents. * A program that is simple to implement and we are only a fax or phone call away for consultations or to place an order. * A program that is proven to be cost effective. It pays for itself and then makes money for you. * You have merchandise and support when you need it! We ship within 24 hours Monday - Friday. Gus and Goldie are recognized and loved nation wide.

ORDER FORM Order Form Retail (PDF Form) Order Form Franchise Holders(PDF Form)

Regional Franchises:
$3,000.00 / year

State Chapter Franchises:
$1,000.00 / year

Privately Owned Swim Schools:
$250.00 / year

Copyrighted to: City of El Paso Parks & Recreation / Aquatics Division 911 South Ochoa Suite A El Paso, TX 79901 Office (915) 541-4594; Fax (915) 542-2656 Toll Free: 1-888-SWIM-FUN                1-888-794-6386
	Contact Person Nick Ferriola, Community Center Supervisor