Tips to help you plan ahead
- Get involved early – attend the pre-construction meetings or other public meetings.
- Open the lines of communication to voice your concerns and wishes.
- Attend public hearings and meetings, fill out comment forms, communicate with the City or developers—these are the best opportunities to contribute your ideas or express your concerns.
- The project manager may be the best advocate for your business community throughout the construction planning process, so be sure to note their contact information so you can reach out when needed.
- Prepare a business continuity plan - create and evaluate several financial scenarios for your business and plan accordingly.
- Cut down on your expenses - reduce inventory and consider leaving an open position vacant if you anticipate a slow-down during construction.
- Revise your budget – with construction comes the inevitable dust and noise, so revise your budget to include increased cleaning expenses and general upkeep during construction.
- Keep customers informed - maintain current contact information for your customers to keep them informed of important updates like access, hours, sales or specials.
- Utilize your company website and social media to communicate to your customers.
- Prepare a script for employees to share a consistent and positive message when customers ask about directions and construction. Remember, construction usually means improved amenities, access, sidewalks, roads, etc.!
- Negotiate with the landlord to provide assistance/reduced rent or reduced common area charges during construction.
- Collobarate with other affected businesses and create a marketing coalition to pool resources to do joint promotions. Examples: (i) build a group website with coupons, (ii) coordinate sales days, (iii) pool funds to buy larger ads.
- Consider applying with the Empowerment Zone for a marketing and promotional loan.