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8/27/2009 Vol. , Issue 2 Contact Us
PUBLIC SAFETY AND HEALTH

“Breast Milk - Every Ounce Counts” Campaign Encourages Mothers to Breastfeed Their Babies  
It makes your kids healthier and smarter. It boosts babies’ immune systems, guards them against childhood obesity and diabetes and may even protect infants from leukemia and asthma.It reduces women’s chances of breast cancer and burns as much as 600 calories a day. It’s free and available day or night. Pediatricians, health care experts and millions of mothers all swear by it: breastfeeding makes babies and their moms stronger. Breastfeeding is also the focus of a new public outreach campaign by the Department of State Health Services (DSHS) and the Women, Infants and Children (WIC) program of the City of El Paso Department of Public Health. The campaign encourages more mothers to nurse their babies exclusively until they are six months old and then supplement solid foods with breast milk until the baby’s first birthday or longer.  
 
Currently, about 78 percent of moms in Texas breastfeed their babies.
 
The “Breast Milk-Every Ounce Counts” campaign is being launched this month in conjunction with National Breastfeeding Awareness Month. It promotes the advantages of breastfeeding and addresses the concerns many women have about nursing, especially in public.
 
“The Every Ounce Counts message is designed to help moms see the benefit of breastfeeding and addresses the concerns many women have about nursing, especially in public,” said Bertha Amaya, WIC Patient Services Coordinator. “Breastfeeding moms and families need support during pregnancy, early infancy, and throughout the entire breastfeeding relationship. Friends, family and the community can influence breastfeeding success by treating breastfeeding as the normal, expected way to feed babies.”
 
Amaya said the WIC breastfeeding clinics are a tremendous learning opportunity for women. Moms and expectant mothers will learn things like how to overcome common concerns about breastfeeding, how to position and feed the baby, how to recognize hunger and satiety cues and how to store and stockpile breast milk to prepare for returning to work or school. Information like this can be the difference in whether or not a mother starts and continues to breastfeed.
 
To learn more about the pro-breastfeeding campaign visit www.breastmilkcounts.com, a website designed to be a one-stop resource with information about the benefits of breast milk for babies, the positive impact of breastfeeding on a mother’s health, and helpful tips on breastfeeding for moms and moms-to-be.
 
For more information about WIC in El Paso or Hudspeth counties, call 771-5870 or 2-1-1.
 
About WIC:
Women, Infants & Children (WIC) is a nutrition program offered by the City of El Paso Department of Public Health and sponsored by the Texas Department of State Health Services to help pregnant women, new mothers, and young children eat well, learn about nutrition, and stay healthy. WIC provides nutrition education and counseling, nutritious foods, and access to health care for low-income women, infants, and children through its Special Supplemental Nutrition Program.
 



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