Appointment of CVB Executives to State Boards Will Benefit El Paso
Appointment of CVB Executives to State Boards Will Benefit El Paso The City Beat

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    Appointment of CVB Executives to State Boards Will Benefit El Paso

    El Paso's voice in tourism will soon be heard loud and clear in Austin with the recent appointment of El Paso Convention & Visitors Bureau General Manager Bill Blaziek to the Board of Directors for the Texas Travel Industry Association (TTIA) and the appointment of Veronica Castro, Senior Sales Manager for Tourism Development, to the State of Texas' Tourism Advisory Committee. Both appointments, which were made official this month, put both Blaziek and Castro in key roles on tourism boards in the state.

    The Texas Travel Industry Association is the umbrella travel and tourism industry organization for Texas and the largest of its kind in the state. One of the TTIA's major roles is influencing legislative and public policy in the tourism industry by working in cooperation with the Texas Hotel and Lodging Association (THLA). As a member of the Board of Directors, Blaziek assumes a leadership role in an organization which serves as a positive force in helping to acquire sufficient funding for tourism marketing and visitor services in state government and works in cooperation with local communities and other tourism entities in the state to develop awareness of the benefits of tourism and to keep the industry healthy.

    As part of the Tourism Advisory Committee, Castro will assist the committee in playing an important role in the state's efforts to market and promote Texas as a premier travel destination by providing insight, advice and information regarding the status and needs of the Texas tourism industry and assist the Office of the Governor's Economic Development and Tourism department in the formulation of its tourism marketing and development programs. As part of the appointment, she was selected to chair the Border Tourism Sub-Committee which is made up of representatives from Texas border towns who discuss issues related to border tourism and share ideas by working together to market the area as a region.

    Blaziek stated both appointments are advantageous to the city and region. Blaziek said, "With these two strong and prominent appointments, we will be able to influence tourism policy in Austin at the state level for the benefit of Greater El Paso."

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